In this article, we conclude the examination of 2025 jewelry trends.
The year 2024 ended with a focus on essential design that combines luxury and minimalism. The trend of the moment? Layering, or the overlapping of lightweight jewelry (bracelets, necklaces, and rings). We discussed this about two weeks ago in our latest newsletter.
Today, we explore why in 2025, jewelry rhymes with ethics and how the jewelry sector is moving towards products that are no longer exclusively gold. The need to be responsible and to choose products in line with this demand is increasingly strong. Learn more in the next paragraph.
Ethics and sustainable Jewels
The jewelry market is increasingly moving towards pieces made with recycled materials or with ethical sourcing.
Brands that certify their supply chain according to standards like those of the Responsible Jewellery Council (RJC) are particularly sought after. Products that offer full traceability, like jewelry with RJC-certified gold, meet the growing wish for sustanable purchases. McKinsey, in a 2021 report, highlights how the jewelry sector is shifting to a more sustainable approach, with a strong increase in sales influenced by sustainability. It is estimated that by 2025, 20-30% of global sales will be driven by consumers with a particular focus on sustainability and transparency in the supply chain.
#1 Ethic & Certificated Gold
RJC certification continues to be a benchmark in the industry.
In response to the growing demand for transparency and sustainability since 2018 (see interest over time graph), the use of ethical or recycled gold is increasing, thanks to the rise in conscious purchasing preferences, especially in Europe, Russia, and North America.
Below is an image showing the geographical origin of searches over the last 5 years and a graph demonstrating the growth of online searches related to the topic of “sustainable jewelry.”
Below are the words most often associated by online users with the topic “Sustainable Jewellery”. As you can see, those looking for sustainable gold jewelery also want to know which brands sell this type of product.
This is why it is important for a brand to offer an ethical product and position itself in this market niche.
There is a niche market that demands this specific feature. Perhaps it’s the right one to build your competitive edge on.
#2 Use of gold mixed with other precious alloys
If your approach already focuses on ethical and certified materials, you gain from addressing these trends with specific offerings, like different metals (titanium, tungsten, palladium, sterling silver, stainless steel, cobalt).
Expanding your portfolio with these innovative options meet the needs of growing markets and attract customers looking for exclusive, durable, and sustainable jewelry.
The use of gold, platinum, and other metals is a current trend, supported by strong demand in luxury markets and regions like the United States, Japan, China, Europe, and the Middle East.
Conclusions
We have reviewed the mayor trends in the jewelry industry, a field we’ve been operating in for 50 years and one where we deeply understand the needs and demands.
By combining our data (market requests and customer needs) with insights from market research and publications, we’ve arrived at reflections we wanted to share with you in this article. Follow us for more information related to the jewelry sector.
Staying updated on design trends as well as trending materials ensures you can develop a product line aligned with market demands, with particular attention to quality and traceability.
